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coca cola, bottle, beach @ Pixabay

There are two brands that you will see on every store shelf in America. One is Coca-Cola, the other Bud Light. The Coca-Cola logo has been around for more than a century and is recognized by people all over the world. The Bud Light logo has only been around since 1984 and many people do not know what it means but if they saw it they would recognize it as an American beer brand. This blog post will talk about research that shows how unfamiliar brands can sell better than familiar ones! As the Coca-Cola logo has been around for more than a century and is recognized by people all over the world, consumers are often drawn to it. With time, consistency, and familiarity comes brand loyalty which in turn leads to higher sales numbers. However through research from Jana Hawley of Monash University’s School of Marketing found that unfamiliar brands can actually sell better because they are not burdened with a legacy reputation such as an established company or popular product would have. The study also talked about how these new brands may be able to compete on price points against existing companies without fear of losing customers due to quality concerns – something that cannot happen when you’re already well known! When looking at buying decisions keep this one thing in

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