You’ve recently decided that your business needs to invest in Search Engine Optimisation (SEO). Congratulations! This is a great decision that will help you draw more traffic to your website and, as a result, increase leads and conversions.
Now that you’ve decided to take the plunge, you might be wondering how much an SEO agency will cost you. Unfortunately, there is no one-size-fits-all answer to this question – it all depends on a number of factors specific to your business. In this blog post, we’ll give you some insight into what determines the cost of an SEO agency so that you can make an informed decision about what is right for your business.
What determines how much SEO costs?
The cost of SEO services can vary greatly depending on the size and needs of your business, as well as the competition in your industry. Generally, businesses will need to budget for both on-page and off-page SEO efforts.
On-page SEO refers to everything you can do on your website to make it more search engine friendly. This includes things like optimising your website content, improving your website design and making sure your website is mobile-friendly.
Off-page SEO refers to everything you can do outside of your website to improve your ranking in search engine results pages (SERPs). This includes activities like link building, social media marketing and local search optimization.
How much should you budget for SEO?
As a general guide, businesses should budget between 2-5% of their total marketing spend on SEO. If you’re just starting out with SEO, it’s a good idea to start at the lower end of this range and increase your budget as you see results.
To get an idea of how much this might be for your business, let’s say you have a total marketing budget of £10,000 per month. In this case, you would want to budget between £200 and £500 per month for SEO efforts.
What are some common misconceptions about the cost of SEO?
There are a few common misconceptions about how much SEO costs that we’d like to clear up.
The first is that SEO is free. While it’s true that you can do a number of things to improve your SEO for no cost (like optimising your website content), if you want to see real results, you will need to invest some money.
The second misconception is that you need to spend a lot of money on SEO to see results. This simply isn’t true – even a small budget can produce great results if it’s used effectively.
Finally, some businesses believe that they can just “set and forget” their SEO efforts once they’ve started seeing results. This is not the case – SEO is an ongoing process, and you’ll need to continue investing in it if you want to maintain your ranking in SERPs.
If you’re looking for an expert SEO Agency in London, why not contact Ignite SEO? With years of professional experience, and a results-driven strategy, you can be sure that your SEO efforts will be showing within just 12 Weeks!