There are so many different strategies out there when it comes to link building that it can be hard to know where to start. Below are five ways you can take advantage of your dental network to build links and help promote your brand.
1. Join Industry Associations
Joining industry associations is a great way for you and your team members to build strong connections with others in the dental community. You’ll find that these organizations often have networking events or seminars you’re allowed to attend if you’re an official member. By doing this, not only do you stand a chance of meeting potential clients but also other influential people in the dental community who may be willing-to-link individuals themselves.
Again you can reach out to your peers. One of the best ways to build quality links is by reaching out to other industry professionals, colleagues, or peers within your network. Once they have completed a task for you, you could link back to them on your website as an “award-winning dentist” or “dental office of the year.” Sometimes, all it takes is a phone call and asking if they’d be open to linking back!
2. Participate In Forums
There are tons of forums online that focus on the dental industry. Marking your presence on industry-specific forums is an effective Dental Marketing strategy. You and your team members need to participate in these communities, from general forums with a broad audience to more niche-specific ones. Not only will your posts be noticed by others within the community, but you’ll also gain insight into what people like and don’t like about the dental care industry and find out who is already linking back to other websites or blogs that offer valuable information to those whom you can connect with.
Also, if you have a blog or website, your new connections will go back to your blog and find additional content.
3. Write A Guest Post
Writing guest posts on other influential websites is a great way for you and your brand to gain exposure while also building valuable links. It helps if whatever blog post is written pertains directly to the topic at hand. For example, if you’re a dentist, consider writing about upcoming dental care trends or how to prevent gum disease. These are two topics that your target audience will be searching for, and they’ll likely find someone else who has already written about it before you. This means you don’t have to compete with the article that’s already out there on the web – which is always beneficial when trying to attract links!
4. Get Featured On Podcasts
Getting featured on podcasts is an awesome way for people who may not know about your brand yet to hear of it. Not only do you get some great exposure, but podcast hosts are usually very influential in their own right in terms of building relationships both in-person and online through social media and other blogging communities.
Because their audience follows them, they’re likely to share your article on social media and link back to your website if they enjoyed it as well.
5. Donate To Charities
When you donate either time or money or both, you’ll build links through association with influential people who are already involved in those same organizations. Not only will donating help out those who need it most but there’s a chance someone amongst those organizations may be willing and ready and able to provide a link back to your site – after all, that’s what the world wide web is all about: sharing information!
Link building can be difficult – especially if you don’t know where to start, but these strategies should help you gain some traction when it comes to getting your name out there in the dental industry online.
In conclusion, these are five ways that you can start to build links through your dental network. People who may not know about your dental website or blog can learn of it and, through their own personal experiences with your business, may link back to you in some way. Then you have a brand that is being recognized by others that contain just as much influence, if not more than you do!