How to promote your new menu in 2022


As the customer base for your restaurant has been changing, so has the menu and style of service. But how do you take your business to one of these next steps? The general consensus is to try and market your menu using social media platforms. Even if you don’t have a website yet, those platforms are easily accessible. Along with this, many people recommended that you should start an Instagram account and share pictures in real-time which feed into other social media platforms like Facebook or Twitter as well as sharing images on Pinterest which give you a great opportunity for brand awareness.”

People are constantly promoting their articles under the “How-To” category with topics including How to lose weight, How to go vegan, etc. That’s a good example of one of the category categories.

Can we use social media to promote your restaurant?

Yes, social media is the best way to promote a restaurant. However, you want to find the most popular social media platform and post informative content there to attract people to your restaurant. You can write recipes, menu for menu maker updates, what’s going on at the restaurant, or anything else you think will help promote your business. Just make sure that it’s interesting and useful for your audience.

How much time do you spend on social media?

It’s difficult to say because it depends on the type of content you post and if it goes viral. I have a Facebook page where I post videos and pictures occasionally, but I don’t spend a lot of time there. Mostly when I post something, it is just an informational article without any advertising in mind. If it is a business-related post, I would also like to add something about food or service.

Social media has been used as a marketing tool by restaurants and other foodservice companies to reach out to customers and make them aware of the latest menu additions, specials and other promotions. Promoting your business on social media is a great way to reach out to new customers because well over one billion people on Facebook check their newsfeed every day.

What social media platform should I start promoting my restaurant on?

Your promotion for your restaurant needs to be on a social media site that is used frequently. It also needs to have high market penetration, to reach more people. We recommend Instagram for that as it has the highest penetration and is used daily by over 400 million users. Instagram also gives you the opportunity to post pictures instantly. The images are linked up to Facebook and Twitter, making it easier for people to share the updates with their friends and get the word out quickly.

How often should we update our social media accounts?

You want to put out updates consistently at least 2-3 times per week. If you don’t have an Instagram, Twitter is probably a good place to start. 

What should we post?

For anyone who is promoting a restaurant, you want to post pictures, videos, and short articles that people can’t skip over. That way they will see what your business has to offer. Something like this on the internet will actually open new sales and increase your visibility. Posting pictures is good but if there are not any viewers commenting and sharing on Instagram or Facebook, it doesn’t do much good for your restaurant.

Where do we post our updates?

It can be on your business website, Facebook page or Twitter account. You want to make sure that the updates are easy for people to find and understand. Your social media presence should be consistent and clear. 

How much should we spend on social media?

You want to set aside a budget for social media marketing. Many restaurants have seen great returns from their investments in social media marketing. You can get results quickly and the business will grow quicker with proper use of social media. However, it’s important to know the costs involved with each platform and whether or not it is right for your type of restaurant in order to decide if it is worth the expense.

When should we post our updates?

You want to post your updates as soon as possible when you have something new to share with your audience. You also want to make sure it’s not too late in the day because then it could get lost under other posts from other companies. If your business runs a busy schedule, you may want to post at times that are early in the morning when your audience is awake. If your business has slower hours then you may want to post between lunch and dinner, when many people are likely to be eating and online.

How long should the post be? 

When it comes to social media posts, the length is important. You want it to catch someone’s attention in just a few seconds so that they don’t miss out on possible new business opportunities for your restaurant. A good rule of thumb is 10-15 words or less. You also need it to be informative and interesting so that people will read it and click on it.

How should we format our posts?

You want to use your poster maker to create consistent content, in order to make sure people know it’s coming from your restaurant. When writing a post, you want to make sure it’s easy for people to understand and not confusing. You can use hashtags and symbols to help people find more information about your business and quickly share pictures on Instagram. 


Social media is a great way to promote a restaurant. However, you want to make sure that your business and its owners are active on social media sites and have their posts up consistently because then people will know that your business is available for them to come in and order from. It is also important to write informative posts so that people can’t miss the message of your restaurant. Promoting your restaurant using social media is a great thing to do for any foodservice business. Getting the word out about new specials, menu changes, or other happenings at the restaurant will help increase traffic and sales.


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