Why you should focus on quality over quantity when it comes to TikTok likes


If you’re serious about using TikTok to build your brand or expand your reach, then you need to focus on quality over quantity when it comes to likes.

There are a couple of reasons for this. First, a like from a real, engaged user is worth more than a like from someone who is just trying to inflate their numbers. Second, if you’re constantly chasing after big numbers, you risk sacrificing the quality of your content in the process.

So how can you make sure that you’re focusing on quality over quantity when it comes to likes? Here are 12 tips:

1. Make sure your content is actually good.

This seems like an obvious one, but it’s worth repeating. If your content is good, people will like it. It’s that simple. So take the time to create quality content that you’re proud of.

2. Post regularly.

If you want people to keep coming back for more, you need to post regularly. That doesn’t mean you need to be churning out new videos every day, but you should aim to post at least a few times a week.

3. Engage with other users’ content.

One of the best ways to get real tiktok likes is to give them first. Go through and like other peoples’ videos, especially ones from users who have similar followings to yours. Not only will they be more likely to return the favor, but they’ll also be more likely to engage with your content.

4. Use hashtags.

Hashtags are a great way to get your content in front of more people. When you use relevant, popular hashtags, you’re increasing the chances that people will see your videos and, hopefully, like them.

5. Watermark your videos.

Adding a watermark to your videos is a great way to promote your brand and get more likes. When people see your watermark, they’ll be more likely to remember you and seek out your content. Plus, it’s just a good way to make your videos look more professional.

6. Collaborate with other users.

Collaborating with other users is a great way to get exposure for both of you. Not only will you be able to tap into each other’s followings, but you’ll also be able to create something really special that people will love. Just make sure you choose a user who is relevant to your brand and has a similar aesthetic.

7. Host a giveaway.

Who doesn’t love a good giveaway? Offering up some of your products or services as a prize is a great way to get people interested in your content. Plus, it’s a great way to build up social proof for your brand.

8. Use calls to action.

Asking people to like and comment on your videos is a great way to increase engagement. Just make sure that you’re not being too pushy or sales-y in your calls to action.

9. Respond to comments.

When people take the time to comment on your videos, it’s important that you respond. Not only does it show that you care about your audience, but it also encourages more people to leave comments in the future.

10. Be personable.

People want to connect with other people, not brands. So make sure that you’re showing some personality in your videos. Let people see who you are and what you’re all about.

11. Be genuine.

This ties into being personable, but it’s worth repeating. People can tell when you’re being fake, so don’t try to be someone you’re not. Just be yourself and let your personality shine through.

12. Be positive.

No one likes a Negative Nancy. So make sure that you’re keeping things positive in your videos. Not only will it make people want to watch more of your videos, but it’ll also help attract more likes.


If you want to get more likes on your videos, make sure you’re focusing on quality over quantity. Post regularly, engage with other users’ content, use hashtags, and be personable. By following these tips, you’ll be well on your way to becoming a like-magnet.

So there you have it! 15 tips to help you get more likes on your videos. Just remember that quality is always more important than quantity. If you focus on creating quality content, the likes will follow.


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